Paving the Path to Growth: Creating a Sales/Business Development Culture for Your Firm

Hey, everyone! Things have been very busy lately, but I didn’t want to leave you without a post, so I’m reblogging this post from a few months back. Enjoy!

Introspections of a marketing gentleman

So you’re an accountant in a small- to medium-sized firm.  You’re looking to build your client base but you don’t really know where to start.  Or maybe you’ve been in business for a while, and you want to go to the next step.

What can you do?

Let’s look at Nick Nappo’s Strategies for Sales and Business Development.

1. What makes you unique?

Before you start work on growing your firm, you need to have clear marketing objectives in place.  And before you do that, you must first determine what separates you from all the other firms out there.  The professional services marketplace is incredibly oversaturated anywhere you go, but every firm is unique in its own way.

So what is it for you?  Is it your approach to client service?  Do you have a unique story to tell through your compelling culture?  Do you give actively to your…

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