Paving the Path to Growth: Creating a Sales/Business Development Culture for Your Firm

Hey, everyone! Things have been very busy lately, but I didn’t want to leave you without a post, so I’m reblogging this post from a few months back. Enjoy!

Introspections of a marketing gentleman

So you’re an accountant in a small- to medium-sized firm.  You’re looking to build your client base but you don’t really know where to start.  Or maybe you’ve been in business for a while, and you want to go to the next step.

What can you do?

Let’s look at Nick Nappo’s Strategies for Sales and Business Development.

1. What makes you unique?

Before you start work on growing your firm, you need to have clear marketing objectives in place.  And before you do that, you must first determine what separates you from all the other firms out there.  The professional services marketplace is incredibly oversaturated anywhere you go, but every firm is unique in its own way.

So what is it for you?  Is it your approach to client service?  Do you have a unique story to tell through your compelling culture?  Do you give actively to your…

View original post 846 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s